ERES
YEAR
2024
SERVICE PROVIDED
ART DIRECTION, WEB DESIGN,
PRINT
ABOUT
Founded in 1968, ERES is a French luxury house renowned for its swimwear, fine lingerie, resortwear and loungewear. Its boutiques offer an immersive and highly personalised experience, combining thoughtful scenography with exceptional customer service.
Each piece is crafted with remarkable attention to quality and designed to last, enhance the natural lines of the body, and bring together comfort, confidence and timeless elegance.
CHALLENGE
The ambition behind the revamp was to make ERES website feel like more than a traditional e-commerce platform. While preserving the brand’s understated and minimalist identity, the experience needed to feel inspiring, aspirational and emotionally engaging.
Storytelling became the key to this transformation. Rather than simply presenting luxury swimwear or lingerie, the website had to evoke the moments, rituals and sensations surrounding each piece—turning the act of shopping into a memorable and sensory brand experience.
APPROACH
Our approach was to anchor each product category in moments that feel both authentic to the ERES audience and aspirational.
We imagined a series of scenes unfolding throughout a single day, from waking in the morning to unwinding at night. Each chapter reveals a different facet of the ERES lifestyle, naturally moving between lingerie, swimwear, resortwear and loungewear.
Together, these moments create a cohesive narrative that invites the audience to experience ERES throughout the day—not simply as a collection of pieces, but as a way of living.
