NARS
YEAR
2024
SERVICE PROVIDED
ART DIRECTION, ILLUSTRATION
ABOUT
Founded by French makeup artist and photographer François Nars, NARS is a global beauty brand shaped by artistry, individuality and bold creative expression.
The brand is particularly renowned for its complexion products, including its iconic foundations and Radiant Creamy Concealer. Celebrated by makeup artists and beauty enthusiasts alike, these formulas have become trusted references both behind the scenes of photoshoots and in everyday beauty routines.
CHALLENGE
How do you generate renewed interest in an established product that has already achieved bestseller status?
The challenge was to bring a fresh creative perspective to one of NARS’ most recognisable products while remaining true to the brand’s artistic heritage. Rather than relying solely on its signature photography, illustration offered a new medium through which to expand the NARS universe and enrich its visual storytelling.
APPROACH
Artists of Life was born from the idea that every face is a canvas—a space where we can tell stories, explore different versions of ourselves and continuously reinvent who we are.
The products were approached as creative tools, turning makeup into an art form in which each person becomes their own artist.
We also wanted to reinterpret the traditional face chart, which is often built around a single, standardised type of face. By introducing a wider variety of face shapes, features and skin tones, the illustrations celebrate the way makeup reveals itself differently on every individual.
Together, these variations form a vibrant and inclusive gallery of faces, each with its own identity, expression and story.
