UMAINE
YEAR
2026
SERVICE PROVIDED
BRANDING, PACKAGING
ABOUT
Umaine is a new beauty and wellness brand offering cosmetics and dietary supplements designed for women navigating perimenopause and the years leading up to menopause.
The brand aims to bring greater visibility to this often-overlooked stage of life, helping women better understand the changes they are experiencing while offering them greater comfort and support throughout the transition.
CHALLENGE
The challenge was to establish Umaine as a distinctive new brand with a strong and recognisable identity.
Brands addressing mature women often rely on restrained visual codes that can feel overly clinical, conventional or impersonal. Umaine wanted to approach the subject differently, bringing poetry, playfulness and softness into its universe through illustration—without compromising its credibility.
APPROACH
We began with an exploratory phase, experimenting with a variety of illustration styles to uncover the visual language and personality that felt most authentic to Umaine.
This process shaped an expressive and approachable universe that resonates with its audience while giving the brand a distinctive voice. The selected illustration style was then refined through a muted colour palette and subtle vintage influences, creating an identity that feels warm, poetic and contemporary.
The brand’s final tagline was also developed as part of the studio’s creative proposals, helping to bring Umaine’s positioning and purpose together in a clear and memorable signature.
● 3D, wireframe view
● 3D render
