Avène
Physiolift - Awake your cells
Avene launches its new Hyaluron Activ B3 Cellular Regeneration Cream to help the skin renew itself more easily. Creation of a graphic universe that conveys the product's benefits (cell regeneration) in a fresh and caring tone.
| Concept, storyboard, art direction
STORYBOARD: sleeping cells wake up. This action is linked to the application of the product, using the transition cells > eye > face. We end on a packshot with the product surrounded by pink gym ball cells and product RTBs.
