Avène
Lip balm
Creation of two universes, one for the lipstick (for women and families) and another one for the lip balm in a jar (for women) with a glossy finish. It also can be used as a makeup base or scrub with sugar grains.
| Art direction, motion design
Art Direction
For the lip stick, I opted for a snowy blue universe. The white of the snow recalls the white color of the lipstick, while the blue, which is associated with soothing, recalls the presence of Avène's signature cold cream.
For the lip balm, I decided to explore a world of warm sunset colors (a mix of pink and peach). The peach color refers to the Avène brand's color, and the sunset universe creates a gentle beauty ambiance.
