Nars
Level up your game
Nars has two best-selling complexion products that have been part of the beauty landscape for many years. So how do you renew the image of these products and continue to appeal to consumers while finding new ones?
| Concept, art direction
And what if Nars played on the codes of gaming to signify the level up that it offers its consumers?
Starting point
There are plenty of complexion products out there. But NARS is excellence, it's a photographer's expertise, it's the next level for your complexion.
Concept
With NARS, you take your makeup, your self-expression and your confidence to the next level. In other words: with NARS, you level up.
Art Direction
A campaign that makes full use of the codes of video games, whether in terms of graphic elements or lexical field.
