Nars
Artists of life
Nars has two best-selling complexion products that have been part of the beauty landscape for many years. So how do you renew the image of these products and continue to appeal to consumers while finding new ones?
| Concept, illustrations, art direction
Starting point
Foundation is a base onto which people can choose to express themselves,
a base that they can renew every day thanks to NARS products.
Concept
Within each of us lies an artist. With Nars complexion products, transform your face into a blank canvas and express
who you are today.
Art Direction
Creation of a fully illustrated universe (painting effect) that allows all people to find themselves and connect through the creation of their own facechart.
What if Nars played up the artistic side of makeup by treating its consumers as true artists?
Nars Face chart app
Face charts are an excellent medium for makeup artists. But they often lack representation and inclusivity: skin color, shapes (face, nose, mouth, eyebrows) and others (freckle, mole, birthmark).
In the same way, a face chart has the singularity of being white (blank), whereas makeup comes out differently depending on the color of the person's skin tone. That's why this customizer is both a powerful tool for makeup artists and a playground for users: just like an avatar customizer.
